We were speaking with a crowdfunding site that had 4-minute, mediocre campaign videos. With a given video production budget, spread out over four minutes, the quality is not going to be as high as if that same budget was compressed in a 60-second spot. We recommend 30-60 second videos so clients make a fantastic first impression. Plus, audiences prefer short videos for the initial introduction. Call Elevator Expressed today and make your pitch a masterpiece!